The same Finnish craft with a new name
Recently, you may have heard about a change that has affected our company in a significant way. Until now, we have gone by the name Leggo Oy , but due to legal challenges caused by a large Danish toy manufacturer, we had to change the name of our company. The decision left a bitter taste in the mouth, but we are proud to present our new name: Vainio Clothing . (Note! For those of you who are not going to read this further: there is a pretty good discount code at the end of the text. At least go check it out.)
This is not just a name change – it is also an opportunity for us to grow and develop. We believe that the change offers us new opportunities to build an even stronger and more sustainable future in the manufacturing of Finnish handicrafts and children's clothing.
How did it end up like this?
Leggo Oy was founded in the summer of 2023 out of love for Finnish, durable children's clothing. We are focused on doing things with quality and care. From the beginning, we were committed to designing and manufacturing our products in Finland - and we still are. There has been no change in this principle.
When we heard this demand from a toy giant to change our name, it seemed unfair at first. As a small domestic company, it became clear to us that fighting against the resources of a large international company would be too heavy, although according to the legal advice we received, the demand for a name change was not justified. Our team was naturally disappointed at first - after all, we had already had time to build our brand, which we were committed to. The efforts that had been built up for a long time seemed to be partly wasted.
A look into the future
Although circumstances forced us to change our name, this does not mean that anything else will change. Vainio Clothing continues what Leggo Oy stood for: high-quality, hand-made children's clothing that is designed and produced in Finland, with customers' needs first. The name may be new, but our values have remained the same.
Along with the name change, we have been working on new autumn products, a new collection and a new service concept. This is a symbol of a new beginning for us, and with it we intend to further strengthen our commitment to domesticity and sustainability. Vainio Clothing will be a name that is always known for high-quality and responsible Finnish craftsmanship, and we are ready to take our brand to a new level.
Customers and cooperation
We are lucky to work with our amazing clients. We have been delighted by how wonderfully understanding our customers have accepted the change. Customer feedback on the products in the first year has been heartfelt, and many have emphasized how important they consider domestic production and supporting small producers. We thank you for this!
It has been comforting to notice that our customers understand the challenges that a small company has to face when operating with large international companies. But together with you, we can move forward and build something even stronger.
We will continue the same good work - with an even bigger heart
Vainio Clothing is still a Finnish family business whose every garment is handmade to order. We are able to offer children clothes that last, are ecological and made with love. We are proud of our Finnish roots and will continue to cherish these values in each of our products.
This change is just one stage in our story – and we are happy to walk it together with you, our valued customers. We are grateful for your support and that you want to be a part of Vainio Clothing's journey.
Welcome to follow the next chapter of our story! Please join Vainio Fämi's mailing list for our VIP customers and be the first to receive the latest news. We like to handle things so elegantly that we don't push sales mail a mile away.
P.S
Since the past should be buried in style, we want to offer you all the opportunity to get to know our products with a special advantage. Use code RIPLEGGO15 in our online store and get 15% off your order until the end of October! The discount cannot be combined with Vainio Fämi's 10% discount on the first purchase.
You can view our selection here: https://vainion.fi/collections/tuotteet